The Love Bus x Harry Styles
American Express
Role: Experiential Designer
Floor plan development, environmental and prop decoration, environmental graphics and structural design
Agency: Momentum Worldwide
Harry Styles is known for his music, fashion and eclectic personality. We created The Love Bus during his sold out Fine Line concert at The Forum in LA that let fans feel connected to all that Harry embodies. It was also a centerpiece of a ticket giveaway to this show and helped American Express and Harry to spread the love.
Harry and the Forum
Harry's fashion is distinctly retro with a mixture of feminine and masculine elements.
We kept these tenets in mind when propping and designing The Love Bus.
The Forum is an iconic but uniquely shaped venue. Its circular perimeter are the spaces in which brands and merch vendors can activate. We worked with this unique challenge by connecting different programming elements through strategic draping, florals and eye-catching flooring.
