Alicia Keys Virtual Concert
American Express
Role: Experiential Designer
Branding identity development, virtual event page design, ticketing and user journey development
Agency: Momentum Worldwide, Aggressive
We helped Alicia Keys launch her newest album ALICIA by bringing new dimensions to an AMEX Unstaged virtual concert.
Using LED screens, we developed environments that immersed viewers into a three-act experience, journeying with Alicia throughout.
The Color Story
Alicia’s creative direction for her album ALICIA was all about showing her true colors. In all the content she’s published, they’ve all been distinctly connected to a color story. As we developed the look and feel and her overall concept, we kept this visual connectedness through color in mind.
