Opioid addicts are our moms, best friends, and doctors.
They suffer silently for fear of the judgment in large part because of
shocking advertising that portray addicts as hopeless junkies.
The Addict's Diary is an ad platform addicts can confide in. Through strategic media placement, these secret stories can be finally out in the open.

EXPERIENTIAL
Opioid addiction affects everyone. A subway takeover makes sure to capture the most diverse audience.
DIGITAL PRINT
While people are waiting at the bus stop, stories are typed out.
WEBSITE
A microsite allows people to create their own entries that could serve as petition signatures for prescription reform.
TAKE-AWAY
Stories are bound into a book which are dispersed in strategic
locations like doctor's offices.
CONCLUSION
The Addict's Diary creates a judgment free platform for the real story of addiction to actually be heard.
PROCESS
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