Platinum House
American Express
Role: Experiential Designer
Floor plan development, interior decoration, environmental graphics and structural design
Agency: Momentum Worldwide
To debut the American Express Platinum House in NYC on Small Business Saturday, we designed a space that captured the essence of Cote, Legacy Records and Wayan, three restaurants from Amex's Global Dining Collection.
We collaborated with every restaurant to create vignettes incorporating their distinct features, flavors and designs for AMEX Platinum Cardmembers to enjoy.
Design Details
After personally visiting every restaurant, we took distinct architectural and artistic elements to distill the look and feel into these unique vignettes in the space. All around the space, we built out structures that were interactive and designed to subtly educate visitors about the benefits of shopping small as well as the Global Dining Collection and how to access it.
Dining + Travel + Small Business
In every step of the creative process, we kept in mind how to integrate these three entities together. We showed people the luxury of supporting small restaurants from all over the city and the world. Every material, interactivity and graphic was thoughtfully made and informed by stories from the restaurant owners and the goals of American Express.
