PROBLEM
Make Crosley's vinyl turntables competitive in
a digitally-centered market.
SOLUTION
Combine the digital and analog experience
to remind users that music is not only
about the sense of sound.
Inspired by Jimi Hendrix's Are You Experienced album art and 60s psychedelic posters.
Inspired by Cage the Elephants' music video color scheme and imagery for
their song Take It or Leave It
Inspired by Peter Max album artwork and the Beatles' Yellow Submarine
CONCLUSION
Crosley brings back tangible musical experiences, while playing homage to the art and culture surrounding it.
PROCESS
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