BRAND
Crosley produces vintage style turntables that play vinyl records.
PROBLEM
Online streaming services for music are the most popular option for most music lovers.
TARGET
18-22 college students
INSIGHT
Music engages more than one sense.
TAGLINE
Touch the Music that Touches You

Inspired by Jimi Hendrix's Are You Experienced album art and 60s psychedelic posters.

Inspired by Cage the Elephants' music video color scheme and imagery for
their song Take It or Leave It

Inspired by Peter Max album artwork and the Beatles' Yellow Submarine

EXPERIENTIAL
CONCLUSION
Crosley brings back tangible musical experiences, while playing homage to the art and culture surrounding it.
PROCESS
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